As a result, you wake up more naturally and feel more refreshed - or at least that's the pitch. And finally, if you've set a time that you'd like to be woken up, the mask emits green lighting within a specific period to suppress melatonin production.

'Then, once the heart rate monitor detects the user is sleeping, the mask can emit infrared lighting around the eyes to help reduce dark circles. Dreamlight users will get an orange LED inside the mask which they match to their breathing, and it's something which has shown can help people get to sleep more effectively. A lot of people believe that you just need total darkness, but we've found that's not necessarily the case. 'There's research and scientific data which suggests that orange light actually helps you get to sleep - this is something that's been tested by the likes of NASA, for example. But most wearables generally fail to create a regimen for you to improve your sleep routine, and the mask is something we feel is a better and easier way to do this,' Dreamlight's James Sung told us.

'There's obviously a trend regarding the quantified self everyone is trying to track something. The hope is that this can help improve your habits and sleep for good, with early backers able to pick up the device from $169 ahead of expected shipping in April. The company's smart sleeping mask, which has just broken through its funding goal of $30,000 on Indiegogo, uses adaptable lighting, customisable sounds and even artificial intelligence to tap into your genetic profile and determine what kind of sleeper you are.

The mask sound effect